10
Team Members
6 months
Project Duration
Retail
Retail
Novatore Solutions collaborated with Milton & King to develop a sophisticated e-commerce platform that seamlessly integrates their luxurious product offerings with an intuitive user experience.
Background
Milton & King, a leading brand in the luxury wallpaper and fabric industry, aimed to enhance its online presence to better serve its growing customer base. Known for their modern and artistic designs, Milton & King sought to create a more engaging and user-friendly e-commerce platform that could showcase their high-quality products while providing a seamless shopping experience.
Challenges
Fragmented Marketplace:
The client needed a solution to bring together multiple retailers under one platform, providing users with easy access to product comparisons.
Lack of Transparency:
There was a need for clear and accurate information to help consumers make informed choices, something that was lacking in the market.
Scalability Issues
The client required a platform that could handle high traffic volumes, especially during peak shopping seasons.
Tech Stacks
Solutions
User Interface and Navigation
We completely overhauled the user interface, delivering a fresh and modern look that prioritizes both functionality and aesthetics. Our goal was to create a more intuitive and visually appealing experience.
Product Management System
To tackle the challenge of managing a complex product catalog, we developed a custom product management system that allowed Milton & King to efficiently organize and display their wide range of designs and fabrics.
Streamlined Checkout Process
We revamped the checkout process to make it quicker and more user-friendly, integrating multiple payment gateways to provide customers with more options. Additionally, we upgraded the platform’s infrastructure.
Outcomes
Improved User Engagement
The new design and enhanced navigation led to a 35% increase in time spent on the site per user session.
Higher Conversion Rates
The streamlined checkout process and improved payment options resulted in a 25% increase in conversion rates.
Efficient Product Management
The optimized product management system reduced the time spent on catalog updates by 40%, allowing for faster rollouts of new designs.
Scalable Infrastructure
The upgraded platform now supports a 50% increase in web traffic without performance issues, preparing the client for future growth.