Case Studies / Retail & E-Commerce
A Luxury Wallpaper E-Commerce Store Built to Stay Online
Novatore helped Milton & King, a US luxury wallpaper and fabric brand, build an e-commerce store that stays fast and reliable as its catalog and traffic grow.
99.9%
Storefront uptime
1000+
SKUs supported
24/7.
Market served
1.
Store for wallpaper and fabric
Executive Summary
Milton & King creates and sells luxurious, modern wallpaper and fabric. Its designs are visual and detailed, so the online store has to load beautiful product images quickly and stay online as collections grow. Novatore designed and developed a WordPress and MySQL e-commerce store and rebuilt its hosting for reliability at scale. The result: 99.9% storefront uptime and more than 1,000 SKUs supported in one catalog.
The Challenge
A Growing Catalog Needed a Reliable Store.
A large, image-heavy catalog of designer products puts real pressure on an online store.
Large, visual catalog
Hundreds of wallpaper and fabric designs needed high-quality images and details.
Growth in traffic
The store had to stay fast and available as more shoppers arrived.
Reliability concerns
Downtime directly meant lost sales for a premium brand.
Our Solution
A Fast, Reliable WordPress Store.
We built the store on WordPress and MySQL and rebuilt its hosting for reliability and scale.
Outcome
A Store That's Always Open.
Milton & King now has a dependable online store that matches the quality of its products.
High Uptime
99.9% storefront uptime.
Room for Every Design
More than 1,000 SKUs supported in one catalog.
Better Shopping Experience
Shoppers browse detailed designs without slow pages.
Easy Updates
The team adds new collections without developer help.
Built to Scale
The store handles more products and visitors as the brand grows.
Tools & Tech Stack
Technologies We Build With
Results
Proven Builds, Not Just Prototypes
Real projects, real outcomes, from AI-powered platforms to products used every day.
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Product families in one store
4+
Disruption to live sales during migration
0%
Challenge: Cooling, home appliances, electronics and power products each have detailed specs and models.
Solution: We built and modernized the store on Angular, PHP and Laravel, with shopping and customer care in one place.
Result: A storefront modernized in phases with no disruption to live sales, bringing 4+ product families into one store with online warranty and service requests.
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Product categories supported
15+
Mobile and desktop feature parity
100%
Challenge: Prices and specs for the same product were spread across many retailer sites.
Solution: We built a React platform that brings products from major retailers into one consolidated, easy-to-read format.
Result: Pages load in under 2 seconds across more than 15 product categories, with full functionality on mobile and desktop.
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Customers using AirBolt devices
60,000+
Device connectivity uptime
99–99.5%
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