Case Studies / Retail & E-Commerce
Group Gifting With Freedom of Choice
Novatore helped Giftit.me, a UAE gifting startup, build a marketplace where friends chip in together for one gift card, and the recipient chooses exactly what they want.
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Brand partners
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Recipient choice at redemption
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Gifting with shared contributions
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Unified gifting catalog
Executive Summary
Giftit.me set out to fix two common gifting problems: guessing what someone wants and coordinating a group gift. Friends can be invited to an occasion, contribute together to a single Giftit card and let the celebrant choose from gift cards, vouchers and popular brands. Novatore designed and developed a React marketplace that brings group contributions, partner catalogs and redemption into one simple experience.
The Challenge
Group Gifts Were Hard to Organize.
Pooling money for a gift meant group chats, bank transfers and someone guessing the right present.
Messy group coordination
Collecting contributions from friends happened outside any platform.
Limited choice
Traditional gift cards lock the recipient into one store.
Many separate catalogs
Each brand partner had its own products and redemption rules.
Our Solution
One Marketplace for Group Gifts.
We built a React marketplace that handles invitations, group contributions and flexible redemption.
Outcome
Better Gifts, Happier Recipients.
Giftit.me turned group gifting into a simple, flexible experience for organizers, friends and recipients.
Easy Group Gifting
Friends contribute to one gift without chasing payments.
Full Freedom of Choice
Recipients choose their own gift when they redeem.
Wide Selection
More than 50 brand partners available in one catalog.
More Value for Brands
Partners reach new customers through one shared marketplace.
Built to Scale
The platform adds new brands, occasions and gift types easily.
Tools & Tech Stack
Technologies We Build With
Results
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