Case Studies / Retail & E-Commerce
One Online Store for Every Home Appliance
Novatore helped DWP Group build the official online store for Gree and EcoStar appliances in Pakistan, serving homes, businesses and retailers from one platform.
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Product families in one store
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Customer types: homes, businesses, industry
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Disruption to live sales during migration
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Platform for shopping, support and retailers
Executive Summary
DWP Group, part of the Dawlance family, sells Gree and EcoStar air conditioners, home appliances, electronics and power products across Pakistan. Customers needed one place to browse, buy and get support, and retailers needed their own access. Novatore designed and developed DWP Home, a modern storefront built with Angular, PHP and Laravel, and migrated it without interrupting live sales.
The Challenge
A Large Catalog With Many Kinds of Customers.
DWP sells everything from split ACs to LED TVs to homes, offices and industrial buyers.
A wide, technical catalog
Cooling, home appliances, electronics and power products each have detailed specs and models.
Different customer needs
Residential, light commercial and industrial buyers look for very different products.
Support spread across channels
Complaints, warranty claims and service history were hard for customers to manage online.
Our Solution
A Modern Storefront With Built-In Support.
We built and modernized the store on Angular, PHP and Laravel, with shopping and customer care in one place.
Outcome
A Better Way to Buy Appliances Online.
DWP Home gives customers and retailers one trusted place to shop and get support.
Smooth Migration
The storefront was modernized in phases with no disruption to live sales.
Easier Shopping
Customers find the right appliance quickly across a large catalog.
Self-Service Support
Complaints, warranty and service requests can be handled online.
Retailer Access
Retail partners manage their accounts through their own login.
Ready to Grow
The platform supports new products, brands and categories easily.
Tools & Tech Stack
Technologies We Build With
Results
Proven Builds, Not Just Prototypes
Real projects, real outcomes, from AI-powered platforms to products used every day.

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