Case Studies / Retail & E-Commerce
An Appliance E-Commerce Store for Every Home
Novatore helped DWP Group build the official online store for Gree and EcoStar appliances in Pakistan, serving homes, businesses and retailers from one platform.
4+
Product families in one store
3.
Customer types: homes, businesses, industry
0%
Disruption to live sales during migration
1.
Platform for shopping, support and retailers
Executive Summary
DWP Group, part of the Dawlance family, sells Gree and EcoStar air conditioners, home appliances, electronics and power products across Pakistan. Customers needed one place to browse, buy and get support, and retailers needed their own access. Novatore designed and developed DWP Home, a modern storefront built with Angular, PHP and Laravel, and migrated it without interrupting live sales. The result: a storefront modernized in phases with no disruption to live sales, bringing 4+ product families into one store with online warranty and service requests.
The Challenge
A Large Catalog With Many Kinds of Customers.
DWP sells everything from split ACs to LED TVs to homes, offices and industrial buyers.
A wide, technical catalog
Cooling, home appliances, electronics and power products each have detailed specs and models.
Different customer needs
Residential, light commercial and industrial buyers look for very different products.
Support spread across channels
Complaints, warranty claims and service history were hard for customers to manage online.
Our Solution
A Modern Storefront With Built-In Support.
We built and modernized the store on Angular, PHP and Laravel, with shopping and customer care in one place.
Outcome
A Better Way to Buy Appliances Online.
DWP Home gives customers and retailers one trusted place to shop and get support.
Smooth Migration
The storefront was modernized in phases with no disruption to live sales.
Easier Shopping
Customers find the right appliance quickly across 4+ product families in one store.
Self-Service Support
Complaints, warranty and service requests can be handled online.
Retailer Access
Retail partners manage their accounts through their own login.
Ready to Grow
The platform supports new products, brands and categories easily.
Tools & Tech Stack
Technologies We Build With
Results
Proven Builds, Not Just Prototypes
Real projects, real outcomes, from AI-powered platforms to products used every day.
Luxury Wallpaper E-Commerce Store for Milton & King
Novatore helped Milton & King, a US luxury wallpaper and fabric brand, build an e-commerce store that stays fast and reliable as its catalog and traffic grow.
Storefront uptime
99.9%
SKUs supported
1000+
Challenge: Hundreds of wallpaper and fabric designs needed high-quality images and details.
Solution: We built the store on WordPress and MySQL and rebuilt its hosting for reliability and scale.
Result: 99.9% storefront uptime and more than 1,000 SKUs supported in one catalog.
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Price Comparison Platform for Souq of Qatar
Novatore helped Souq of Qatar launch a fast, independent price comparison platform that brings products from major retailers into one easy-to-read view.
Product categories supported
15+
Mobile and desktop feature parity
100%
Challenge: Prices and specs for the same product were spread across many retailer sites.
Solution: We built a React platform that brings products from major retailers into one consolidated, easy-to-read format.
Result: Pages load in under 2 seconds across more than 15 product categories, with full functionality on mobile and desktop.
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Group Gifting Marketplace for Giftit.me
Novatore helped Giftit.me, a UAE gifting startup, build a marketplace where friends chip in together for one gift card, and the recipient chooses exactly what they want.
Brand partners
50+
Recipient choice at redemption
100%
Challenge: Collecting contributions from friends happened outside any platform.
Solution: We built a React marketplace that handles invitations, group contributions and flexible redemption.
Result: Friends contribute to one gift without chasing payments, and recipients choose from more than 50 brand partners when they redeem.
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